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South Asia has emerged as a center for increasingly sophisticated forms of global research and development activities.
Technology companies can see large untapped markets in emerging economies, but have little insight into the needs
and aspirations of people who will actually buy their products or services.
CKS has been building partnerships with research organizations in key emerging economy countries around the
world including China, Brazil and South Africa. CKS plans the entire research program and designs all research
tools; specific data collection and context adaptation activities are outsourced to partner agencies in other
countries. These results are then sent back to CKS for analysis and design synthesis.
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