First Search
Ethnographic and Qualitative Research
Analysis and Concept Design
Hard and Soft Prototyping
Business Modeling
Future Casting |
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First Search
All work at CKS begins with a review of existing research into the given topic. A variety of academic and online
bibliographical and statistical resources are consulted to better frame future field work. |
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Ethnographic and Qualitative Research
We use focus groups, in-depth interviews, field notes, videography, visual diaries, and other innovative culture
probes to understand the practices and needs of users. |
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Analysis and Concept Design
Field data is analyzed and used to conceptualize new product or service offerings. We use affinity diagrams,
storyboarding techniques and other tools to develop these ideas. |
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Hard and Soft Prototyping
We build mock-prototypes of proposed designs for market testing. This user feedback refines and sharpens the final
product or service offering. |
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Business Modeling
Our research techniques create strategies for pricing, positioning, segmentation and product road-mapping. |
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Future Casting
We predict technology and user trends in emerging economy contexts and plan new businesses and products against this
backdrop of continuously evolving technologies and markets. |
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